As we know, not all fishing bait is the same, and choosing a fishing bait that works is paramount to success. The market is full of fishing lure manufacturers specializing in scented worms and soft plastic bait. Yet, our bait variations arouse interest in fish and fisherman by their quality and performance from experts with decades of experience in an apprised fishing destination, and that best know how to get the best action from artificial baits, with the least amount of effort spent, at an affordable price to get the catch you are out for.

Our Billy Bob’s Scented Worms are handcrafted, and come in at least 42 different colors in 6 inch or 8 inch Weedless and Standard (Non-Weedless). We also manufacture 7 inch Lizards, Twin Tail, Jerk Minnow, 3 Inch Leech, and Double Trouble 4 inch baits. Our products are made by us in the northern woods of Wisconsin, and are designed to be versatile for awesome sub-surface swim bait and top water action.